Our story began in 2019, in Mexico, with the launch of Neon Sixteen or N16, an initiative dedicated to creating basic printed T-shirts. In that initial stage, some designs were our own, while others came from searches on platforms like Google and Pinterest, as well as printed phrases that sought to connect with the identity of those who wore them. It was a simple starting point, but fundamental to what the brand represents today.
It wasn't long before this project evolved to consolidate into two complementary identities: Getabbe and diegetabbe.
Getabbe represents a direct and confident expression of style, without the need for external validation. It is a brand designed for those who express themselves with authenticity and determination, without asking permission to stand out.
diegetabbe, for its part, retains the same essence and origin but adopts a more accessible and versatile approach, aimed at a wider audience. Its proposal is approachable, relaxed, and suitable for different contexts and lifestyles.
Although both brands resonate with different tones, they share the same root: the constant work that began with simple T-shirts in 2019 and, over time, transformed into a more conscious and defined design proposal.